Bobi™ is an everyday hair essentials brand with a hyper-focus on color matching bobby pins to all hair colors. Right at the start we noticed a huge disconnect… if there are infinite shades of hair dyes, paints, Pantones and makeup foundations why is that bobby pins only come in one shade of black, two shades of brown and a strange coppery gold? From that ah-ha moment our mission was clear. Bobi was founded in 2020 when we introduced our line of 12 bobby pin shades. Our color match technique uses the same hair color level system as salons allowing our customers to find their exact match bobby pin for all of their hair styling needs.